H3 Daily

Wednesday, February 3, 2010

"King of Beers" Now Available at Burger King

Burger King made an announcement last month that it is in the early stages of opening a restaurant that will serve beer. Why not rinse down those healthy artery clogging burgers and fries with a healthy refreshing brewski? The new “Whopper/beer/fries” combo will run at a low price of just $7.99.

 

The chain's first U.S. location to serve alcohol will be at its South Beach location and should open mid-February.  "Morningstar analyst R.J. Hottovy says adding beer at selected locations around the world is part of Miami-based Burger King's effort to reinvent itself as a fast-food restaurant with a sit-down feel.”  It is also said that the restaurant will offer outdoor dining with a walk-up window and delivery service.

 

The “sit-down feel” sounds a bit incongruous to me. Why not just promote this as the sedentary lifestyle’s greatest dream?

 

Read the entire article here.

1 comment:

  1. Unbelievable!!! It's hard to believe they have the audacity to pull this stunt with the levels of morbid obesity rising so fast in our country!!

    ReplyDelete